Wing Yi "Jade" Cheung, BACP

Wing Yi "Jade" Cheung is a counsellor with eight years of professional experience working in the United Kingdom and Hong Kong. She helps people facing stress, anxiety, low self-esteem, relationship worries related to sexuality, and life transitions. Jade aims to make the first step into therapy feel less daunting by offering steady support and practical ways to move forward.

In sessions she creates an open, non-judgemental space where clients can talk through difficult thoughts and feelings. She uses everyday language and focuses on what people want to change in their lives. Conversations often balance emotional understanding with straightforward coping strategies that can be practised between sessions.

Her work draws on approaches such as Acceptance and Commitment Therapy, Attachment-Based Therapy, Cognitive Behavioral Therapy and Dialectical Behavior Therapy. These methods help with managing emotions, improving relationships, and building more useful habits. Jade adapts techniques to fit each person’s needs rather than following a fixed script.

She supports people with concerns including trauma and abuse, career stress, caregiver issues and feelings of isolation. Additional areas include body image, guilt and shame, commitment and communication problems. Sessions are available in English, Mandarin and Cantonese.

Jade is registered with the British Association for Counselling and Psychotherapy, BACP. If someone wants to explore whether therapy could help, she encourages a short initial conversation to see if they feel comfortable working together.

How Jade's approaches translate to online work

Acceptance and Commitment Therapy (ACT) focuses on noticing difficult thoughts and choosing actions that match personal values. It can help when life feels hollow or when people struggle to commit to changes. Cognitive Behavioral Therapy (CBT) looks at how thoughts, feelings and behaviours interact and teaches clear steps to reduce anxiety and manage mood. It is often useful for social anxiety, low mood and practical problem solving.

Finding the right approach is part of the process. The therapist will work together with the client to decide which methods suit their goals and preferences. That might mean trying one style for a few sessions and adjusting based on what feels most helpful.

Confirm the current session formats before booking, as the biography does not list specific options. Online sessions can make it easier to fit therapy around work and family life, reduce travel time, and allow shorter check-ins when schedules are tight. They also let multilingual clients speak in English, Mandarin or Cantonese if that makes expressing themselves easier. Registered or accredited professionals and therapists often use online work to help people maintain continuity of care while fitting sessions into everyday routines.